Work Experience

Director of Marketing & Publicity

5/2009 – Present | MPress Records New York, NY

www.mpressrecords.com | MPress Records (MySpace)
Artists: Rachael Sage | Seth Glier | Melissa Ferrick | New Arrivals

  • Create, organize & execute all publicity/marketing/promotional campaigns – traditional & digital.
  • Conceptualize, write & distribute all press releases & materials, website & social networking content.
  • Maintain & update company/artist online assets including: official websites, social networking sites & content sharing sites; organize incoming press, tour schedules, radio reports & FTP files.
  • Tailor traditional & online marketing campaigns for releases, promotions, events & artist street teams.
  • Oversee New Media Coordinator in execution of campaigns & promotions.
  • Liaise with outsourced service providers including public relations, online marketing, radio promotion, record distribution (digital & physical), music video promotion, independent retail & design firms.
  • Established & implemented creation of promotional & publicity HTML campaigns.
  • Pitch for opening act slots, appearances (TV, radio, retail, blogs, media etc), & sponsorships.
  • Direct contact & liaison for label’s roster of artists; project coordinator for Melissa Ferrick's "Stil Right Here" (Sept 2011) and Seth Glier’s “The Next Right Thing”(Jan 2011); merchandise designer for Rachael Sage’s “Delancey Street”.
  • Design & edit image content for promotions, publicity & online assets.
  • Create, oversee & administrate TopSpin retail & promotional campaigns for record release campaigns & merchandise campaigns.
  • Utlize consumer & marketing data from TopSpin, Next Big Sound & other online sources to create successful Facebook Ad campaigns.
  • Responsible for coordinating promotion for MPressFest events & contests.
  • Represent label & artists at industry conferences including NARM, CMJ & SXSW.

Music Business Consultant

11/2003 – 5/2009 | Band AM Artist Development, Bayside, NY

www.bandam.com |
Artists: Diffuser | The WHEN | The Dept Records | The Fools of Perception | Matthew Kourie | Greener |

  • Consult various local artists on career progression & social marketing as consultant.
  • Creation of publishing company, Chemistratic, Inc. including business plans, corporate registration, business forms & copyrighting music catalog.
  • Creation & development of The Dept Records - digital only record label; including A&R, securing online assets, digital distribution & more.
  • Routing, booking contracting & promoting show in NYC clubs; creating & sending out necessary documents such as show offers, contracts, itineraries, press kits, riders & equipment requirements.
  • Deal directly with show promoters, club owners, talent buyers, venue reps, tour managers, artist managers, record label staff, publicists & artists.

Associate Accountant / Office Administrator

3/2007 – 6/2008 | Tenth Street Entertainment / 11-7 Recording Corp.

www.10thst.com | www.elevenseven.net

  • Assistant to the Chief Financial Officer.
  • Handle A/P, A/R, G/L, deposits, reconciliation & petty cash.
  • Collaborative work on setting up Royalty Outsourcing Service Account.
  • Registration of all copyrights for 11-7 Recording Corp.
  • Reconciliation of artist recording budgets for 11-7 Recording Corp.
  • Manage touring artist schedules & guarantees.
  • Maintain grids with guarantees, bonuses & commission schedules.
  • Manage office operations and facility management for California & New York Offices.
  • Maintain streamlined office operations for New York and California offices
  • Handle purchasing & vendor management.
  • Manage travel arrangements & accommodations for artists & staff.

Director of Artist Relations / Assistant Artist Manager

5/2004 – Present | OCD Music Group, Inc., Baldwin, NY

www.ocdmusicgroup.com | ODC Music Group (MySpace)
Artists: Cass Dillon | Tragic Orange | Nicole Willard

  • Assist managers in all aspects of artist management, development, marketing, promotion, touring, etc.
  • Responsible for all accounting & banking procedures.
  • Deal directly with the artists & take care of their needs.
  • Set up travel arrangements for artist & managers.

Administrative Assistant

6/2006 – 11/2006 | Freefall Presentations, Ltd., Huntington, NY

www.laserspectacular.com
www.themusicofledzeppelin.com

  • Assistant to President in the development of client’s careers through execution of tasks necessary for touring, recording, publishing, press, promotion, marketing, travel arrangements & accounting.
  • Maintained, circulated & prepared company contact lists, expense reports, inventory, ticket counts, contracts, show folders, itineraries, marketing plans, & tour manager reports.
  • Advance & maintain new booking/engagement information & event procedures for all shows.
  • Assist bookkeeper as necessary in the creation & maintenance of accounting reports & documents.
  • Maintain online & hard copy files of client riders, technical specifications, marketing, promotion & press materials.

Administrative Assistant

1/2004 – 3/2006 | Avdon Productions, Inc. D.B.A. What’s Good Live Bethpage, NY

www.whatsgoodlive.com

  • Assistant to President in the overall operations of What’s Good Live events.
  • Responsible for creating e-mail & traditional marketing campaigns, business letters, forms, sponsorship proposals; maintaining 30k+ mailing list.
  • Responsible for advancing details for promotional productions & concerts.

Tour Manager

2/2003 - 11/2003 | Diffuser Tours Inc., New York, NY

  • Responsible for advancing contracted performances, creating artists itineraries & setting up travel accommodations & transportation based on predetermined budgets.
  • Dealt directly with show promoters, stage & production managers, venue & radio station staff, record label executives, other artists and crew personnel.
  • Maintained accurate accounting of profits, guarantees, fees, crew payroll, merchandise and expenses.
  • Traveled with artists; handled day-to-day activities, appearances & deadlines.
  • Created necessary documents such as production & hospitality riders, input lists, stage plots, tour books, equipment lists, daily sheets, itineraries, travel directions, merchandise reports, expense reports & accounting reports.

Office Manager / Assistant Promotion Director

11/2001 - 3/2003 | Rainmaker Group LLC / The Downtown, Farmingdale, NY

  • Office Manager
    • Handled all aspects of A/P, A/R, G/L, deposits, reconciliation, cash on hand and payroll, created P/L statements, earnings projections & monitored cash flow; reported directly to partners.
    • Worked directly with accountant to prepare tax statements & audit paperwork.
    • Oversaw operational aspects by standardizing closeout procedures, creating employee work schedules, applicant tracking & employee files.
  • Assistant Promotion Director
    • Created, tracked & reconciled ticket sales in connection with Ticketmaster & in-house box office.
    • Dealt directly with sponsors regarding promotional items & contests.
    • Assisted in booking talent, building promotions, creating & executing marketing/promotional ideas.
    • Maintained mailing lists (regular & e-mail) & deal directly with post office for bulk mailings

Education

  5/2006 | C.W. Post Long Island University, Brookville, NY

  • Bachelors Degree in Business Management
    Relevant Coursework: Accounting, Finance, Management, Negotiations, Entrepreneurship, Marketing & Business Policy

12/2001 | Five Towns College, Dix Hills, NY

  • Associate Degree in Music Business concentration Artist Management
    Relevant Coursework: Artist Management, Publishing, Contracts, Copyrights, Marketing, Promotion, Business Law,  Accounting and Business Management

Computer Skills

  • MAC literacy incl. Microsoft Office for MAC, iLife ie. iTunes, iPhoto, iMovie & FileMakerPro.
  • PC Literacy, file organization, Microsoft Office Programs, Word, Excel, PowerPoint & Outlook..
  • Advanced experience with Internet navigation & research through various browsers.
  • Intermediate experience with social networking sites (Facebook, Twitter), content sharing sites (Youtube, PhotoBucket, Flickr) & open source blog platforms (WordPress & Tumblr).
  • TopSpin, Adobe Photoshop, Illustrator, Acrobat, DreamWeaver, Quark, Winzip, Efax, QuickBooks, PeachTree, Stuffit Archive Mgr., CyberDuck, Fetch, Toast, MailChimp, Sendspace, Hootsuite & more.
  • Basic HTML experience.

Interests

  • Digital Photography, Writing and Traveling

References

  • Available upon request.